Founded in 2002, Max Borges Agency is the nation's only public relations agency with a 100% focus on consumer electronics and personal technology. Experiencing double digit growth year after year since inception, Max Borges Agency has developed into THE choice for companies looking to break into the consumer electronics industry. We are currently working with more than 40 clients and project record growth throughout 2010.
We deliver massive mainstream coverage and an unparalleled return on investment that quickly becomes the best marketing dollar our clients spend. Our methodology is proven and our comprehensive public relations services ensure our clients' strategically crafted messages are visible across every channel. Importantly, we pride ourselves in delivering a complete product offering to the media, ensuring they continue to rely on us for product content.
Max Borges Agency, based in Miami, FL., is part of a network of Consumer Electronics focused Public Relations Agencies with offices in the UK, Italy, France, Germany & Spain.
Read on for additional details on our approach and business philosophies...
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We are the only agency with a 100% focus on Consumer Technology.
Having partnered with over 100 companies and launched over 500 products, MBA provides our clients’ with unparalleled consumer technology industry experience, knowledge and expertise. Our specialties are consumer electronics, mobile technology, computers, and emerging technologies.
We know where to go, who to talk to and what works in the world of consumer technology. Since our inception, MBA has spearheaded the launch of over 500 products and has developed and refined the ideal strategies for a successful product launch campaign. As a result, we've developed unprecedented efficiencies, a truly exceptional set of processes and an impressive roster of clients all sitting atop a mountain of press.
MBA has partnered with over 100 consumer electronics companies, trade show organizers, media event companies, domestic and international distributors, satellite media tour organizers and international media relations agencies. We challenge you to find a team that collectively represents over 50 years of more effectively navigating the technology industry.
We deliver massive amounts of press coverage, not marketing fluff.
MBAs’ unique business model is designed to eliminate wasted effort, maximize agency-wide product pitching and deliver the results your entire organization needs to succeed.
We’ve developed our business around a fundamental difference in strategy from typical PR agencies. We focus on massive press coverage, not billable hours. We stop all wasteful over-planning, eliminate a focus on getting paid and redirect efforts to activities that create immediate value for your brand. Our unique process of agency-wide product pitching exposes your company to more possibilities and often creates additional placements as editors and producers increase their coverage based on our recommendations.
Additionally, we are accountable and completely transparent. On a monthly basis, our clients receive a detailed report of all published, broadcasted and secured press. We’ve also got your sales team covered with real-time access to permanently hosted video links, FTP uploads, high resolution PDFs and multi-media files for their next big presentation.
Our team rocks.
The MBA team methodically combs the consumer electronics and consumer technology media for coverage options and consistently dominates our ‘competition.’
We were founded on making the calls to discover the media coverage opportunities the others don’t have the discipline to find. To this day, our culture is centered on this fundamental value and we’ve added to our team only results-driven rock stars who make it happen. When you partner with MBA your company receives the collective brainpower of our entire agency because working in a team produces better results and great ideas. Our people are responsive press-generating machines trained to deliver beyond expectations.
We make the media our top priority.
MBA approaches daily media communications with the same level of service, respect and appreciation as we do our clients.
By treating editors, producers, hosts and bloggers with the highest level of commitment and respect, we’ve forged relationships that ensure your products get the editorial opportunities, high visibility placements and optimal reviews they deserve.
Our media relations database is vast, comprehensive and updated daily. No matter the media market you’d like to saturate, we’ve got you covered. Our contacts, along with unprecedented levels of press outreach, result in daily conversations with the editorial decision makers at every influential newspaper, magazine, TV show and website. This critical information exchange results in converting potential coverage to actual press before your competition even knows an opportunity exists.
We hear you.
Your public relations strategy will reflect your individual needs and goals.
We know your business is unique and our team will adapt to your work style, professional requirements and business cycle. Should your production get delayed or a distribution partner drop the ball, don’t worry. We’ve developed programs to maximize coverage during slower times allowing your company buzz to snowball while your competitions’ exposure fades. At MBA, we will be the partner you can always rely on to get you the exposure you need, where you need it, when you need it.
If you’re not happy, we’re not finished.
Your best interest is our best interest as we adapt to your markets’ conditions, enhance outreach strategies and evaluate editorial opportunities.
Our client’s absolute satisfaction motivates every decision we make. If a task doesn’t directly increase the value we provide you, we don’t do it. We’re always evaluating new tactics and only implement them once they’re proven winners.
We are continuously searching for ways to enhance our results as we adapt to the ever-changing business environment. You will be kept abreast of opportunities for improvement and new valued-adding tactics, strategies and services. MBA has also befriended the key industry affiliates, distributors and service providers that matter to you.
Equally important, we understand your budgetary concerns and need for a clear return on investment. Therefore, we won’t recommend any media events, trade shows, satellite media tours, press tours or any other paid-for opportunity that haven’t proven their worth
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The Max Borges Agency is a proud member of the Consumer Electronics Associaion. We adhere to industry approved standards and employ proven market research techniques. Most importantly, you’ll find we are as passionate about our business as you are about yours.
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