The Key to Earning Headlines During your Tech Brand’s Slowest Time of the Year

Most tech brands, regardless of industry, have asked themselves this question at least once: how can I continue to earn consistent media coverage when either:   Our brand isn’t launching a new product for several months? There’s an unexpected delay in product availability?   While you might think it’s a good time to wind down on your public relations efforts until the…

Tech Brands That Are Killing the Influencer Game

Everyone knows that influencer marketing is one the biggest marketing strategies taking over social media; basically the bread-and-butter of B2C social marketing.   Influencers are trusted by millions of consumers and 86% of marketers have used influencer marketing since last year. * Even though this new tactic is popular amongst marketers, there is a difference between integrating…

How to Effectively use Digital Marketing to Increase Your Brand Footprint

It’s no surprise that brands with a strategic digital marketing plan stand out from their competitors. They also stand to gain a powerful reputation, which can result in more credibility and ultimately, more customers.   Here are five ways to use digital marketing to increase your brand’s footprint:   Start with an inbound marketing strategy A blog is a great way to…

5 Tips to Manage a Successful Podcast

These days, 64% of the U.S. population is familiar with the term “podcasting” with 17% of Americans listening to podcasts weekly. Seventeen percent of the U.S. population equates to roughly 48 million people! According to Apple, they host over 525,000 active shows, with over 18.5 million episodes total, including content in over 100 languages. Given these impressive statistics, you may be…

5 Tips for Pitching New Products to Lifestyle Outlets

Every brand wants its new product to grace the pages of glossy magazines or find themselves at the top of the list in coveted guides with Lifestyle press, but it doesn’t always come easy. Here are our top 5 tips for pitching new products to Lifestyle outlets:   Strong Storytelling One of the most important factors when launching a new product (to any media vertical) is the ability…

NATE KELLY, CEO OF ADERO

   If you were to do a quick Google search for the phrase “stress relief products,” you’d find all kinds of things to help you deal with stress after the fact. That’s because we humans get ourselves into situations that induce stress and then we look for a way to deal with what we’ve created. It's normal. It's everyday life as we know it. But does it have to be? What if a product…

Case Studies

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BETH COMSTOCK, VICE CHAIR AT GE ON UNCONVENTIONAL GENIUS PODCAST

 As human beings, we drastically underestimate the power of change. It’s because we derive comfort from routine and habit. It feels safe, secure, and comfortable. Change is the exact opposite, it DEMANDS that we step outside of what is normal for us and do different things.   My guest on this episode of Unconventional Genius is Beth Comstock. She’s one of the most powerful women…