Max Borges Agency Releases Inaugural 2020 State of the Media Landscape Report
Annual report reveals press trends across 80+ consumer technology brands, providing PR insights and recommendations specific to the tech industry
MIAMI, Dec. 2, 2020 – Max Borges Agency, an award-winning public relations firm focused 100% on consumer technology brands, has released its first ever 2020 State of the Media Landscape Report. The report covers 30,000…
What’s Next
What’s Next is MBA’s platform that brings together the next wave of tech innovators with strategic financing and marketing partners.
For Venture Capital firms, angel investors, incubators, accelerators, distribution partners, and strategic marketing firms, What’s Next is a connecting point to engage with the new leaders in the technology industry.…
Max Borges Agency Wins 2020 PRWeek Best in Technology Award
We’re thrilled to share that the agency has been awarded Best In Technology at the prestigious 2020 PRWeek Awards for our work with London STEM startup Kano.
Our partnership with Kano to launch the first-ever build-it-yourself wireless wand, which shows fans of all ages how to code and create through challenges inspired by the Wizarding World of Harry Potter, shined above the rest,…
3 Things that will Catch my Attention with Your Smart Home Product Pitch
As a journalist that covers smart home tech, my inbox is inundated with all permutations of smart home pitches. Apps, new hardware, or studies flow through my inbox each and every day. That creates the daunting task of weeding out the good from the bad, the exciting from the monotonous, and deciding what gets coverage and what ends up in the archive folder.
Though there is a lot of…
The 5 Worst Ways to Pitch Media
Don’t fall into the same traps far too many smart home companies succumb. Here are the worst ways to pitch me on your smart home device.
The dreaded carbon copy
When sending out product pitches, it is important to up your game. We receive more emails than we can answer so we must be selective. A quick way to turn me off is by sending a generic mass-email to a dozen publications,…
4 Tips to Address Consumer’s Smart Home Security Concerns
Smart home adoption is on the rise. But while more people than ever are adding smart home devices, so are concerns over privacy. As you communicate your product’s features, here are a few ways to address those common concerns.
Don’t use a cloud server
One of the easiest ways to quell fears of spying and data collection is to simply make it impossible to do.
There is…
How We Must Shift our Mentality from Survive to Thrive – Consumer Technology and Public Relations in The Time of COVID-19 Quarantine
It’s hard to think that just a little over a month ago the concept of the entire world being confined to their homes would have been unfathomable. Yet, here we are with what could go down as the most seismic temporary shift in day-to-day living and economic uncertainty that we may ever see in our lifetime. While it’s necessary to sit with and process all of the grief, stress, and strain this has…
How to Competitively Position Your Smart Home Startup
The smart home market may still be heating up, but with a litany of low-cost smart home gadgetry filling the space, it’s more than ever to stand apart. Products must be unique and truly useful to catch would-be buyer’s attention. Not to mention the need to support more than one automation platform.
As you set out to position your smart home startup in the increasingly crowded market,…
The Speaker Checklist: A Guide to Speaking at Conferences
This post was provided by credPR, one of MBA's key partners.
Looking to take that next step forward to increase positive exposure for you and your company? It may be time to take the stage.
Speaking at conferences can be a key tactic to ensuring your brand gets in front of target audiences that matter the most. Yet, building a speaking program calls for more than just…
The 5 Worst Ways to Pitch Me
Pitching members of the media is hard. There are so many different types of publications, each with its own set of parameters. Then there are all the different personalities. Some writers like pitches that are dry and buttoned up, where others prefer loose and fun. And that’s part of the work, isn’t it? Defining your target publications and then homing in on the right contacts in the right way.……