The Speaker Checklist: A Guide to Speaking at Conferences

This post was provided by credPR, one of MBA's key partners.   Looking to take that next step forward to increase positive exposure for you and your company? It may be time to take the stage.   Speaking at conferences can be a key tactic to ensuring your brand gets in front of target audiences that matter the most. Yet, building a speaking program calls for more than just…

The 5 Worst Ways to Pitch Me

Pitching members of the media is hard. There are so many different types of publications, each with its own set of parameters. Then there are all the different personalities. Some writers like pitches that are dry and buttoned up, where others prefer loose and fun.  And that’s part of the work, isn’t it? Defining your target publications and then homing in on the right contacts in the right way.……

The 5 Worst Ways to Pitch Me

PR and press. They go together like love and marriage. Cats and Boots. Peanut butter and fluffernutter. We can’t do our job without you, and you can’t do your job without us. But let’s be honest here for a second: sometimes we can get on each other’s nerves. Yes, I know how infuriating it is when we press critters break embargoes or drop a story two days too late. Yes, I’m sorry about it.…

The 5 Worst Ways to Pitch Me

Oftentimes, I’ll receive PR pitches that are complete misfires. Some lack ingenuity. Others are plagued with grammatical errors. Then there are the pitches that are completely irrelevant to my line of work.   Should a tech editor be receiving updates on the new Ralph Lauren Summer 2019 collection? Why does this email sound exactly like every other one sitting in my inbox? Is this pitch…

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The Art of the Deal: How to Get Your Tech Product Included in Holiday Roundups

It’s crunch time! With the holiday season front and center, it’s crucial that tech and lifestyle content creators know about your products. Hopefully, you’re already reaping the rewards of early outreach to long-lead editors, but it’s not too late to connect with bloggers, online writers, on-air experts, podcasters, radio personalities and TV anchors who are still pulling their various gift…

Roger Joseph Manning, JR. Songwriter and Musician on The Creative Process Behind Timeless Music

  It is quite common these days to hear people talking about the creative process. Anyone from graphic designers to app designers legitimately use the phrase to describe what it takes to be successful at what they do. But a long-time area of fascination for me has been the creative process that goes into making timeless music. And when that process is done in the context of a group of…

4 Tips for Working with Freelance Journalists

As magazines move online and new content websites sprout up every week, freelance writers are becoming more and more common. Whether they are former OG staff writers or fresh out of college and testing the gig economy waters, interfacing with them will become part of your PR day-to-day, if it’s not already. They may write for long-lead publications, news-of-the-day sites or a combination of the…

5 Essential Tests Home Audio Companies Should Run Before Releasing Products to Market

You’ve got a new audio product. You’re just about ready to send it into the wild. You may even be planning to ship a few review units out in the leadup to the launch. Before you do, though, you want to be as prepared as possible—for reviewers’ scrutiny, for the whims of consumers, and for the uncertainties of the marketplace.   To steel yourself for those known unknowns and unknown…