“Driving product awareness to secure retail agreements with Apple, Target & REI”

300M

Impressions

380K

Video Views

30k

Website Visits

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Situation

Braven enlisted Max Borges Agency to launch a new brand of wireless speakers focused on the outdoor male market and attract the attention of retailers and investors.

Strategy

The agency analyzed the competitive landscape, developed unique messaging for each target market and executed a comprehensive media campaign focused on men’s interest, design and outdoor media.

Results

  • In just under two years, BRAVEN transformed from a start-up into a major player in the consumer audio industry
  • Secured retail agreements with Walmart, Fry’s, Target, Staples, AT&T, REI, Apple, and LL Bean
  • Expanded sales globally and acquired by Incipio
  • Coverage in Men’s Journal, Ski, Powder, Forbes, Backpacker, European Car, Men’s Health, Hot Bike, Outside, Esquire, ATV Rider, Maxim, Complex, Wired, Details, Cool Material, TrendHunter, Gear Culture, Uncrate, Werd, Thrillist, and more

Let's do this!

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