TRANSFORMING A START-UP TO A MAJOR INDUSTRY PLAYER
Market newcomer, Braven, aimed to earn the attention of retailers and investors within the crowded wireless speaker market. Through a competitive messaging strategy and media relations campaign, the agency supported them in becoming a well-known name in the outdoor speaker market and landing top-tier retail partnerships.
ENGAGING A NICHE AUDIENCE WITH A TIMELY, CREATIVE CAMPAIGN
ThinkGeek, a top retailer in geek culture, wanted to capture a share of the conversation surrounding Star Trek’s 50th Anniversary to drive interest in its Star Trek themed products. Combining Star Trek with the popular online trend of Corgi videos, the agency created a comical video that helped increase on-site traffic and reach a new audience of Star Trek fans.
REACHING A NEW TARGET AUDIENCE THROUGH DATA-DRIVEN STORYTELLING
Strava, a social network for athletes, was aiming to expand its audience beyond cycling and attract interest from runners. Using Strava’s data to inform story angles, MBA earned features in every target running outlet and earned national placements surrounding major marathons, including a front page feature.