Debuted Netscape founder Jim Clark’s latest venture to enterprise and consumer markets with 30+ launch-day stories

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Situation

Having built multiple billion dollar companies, Jim Clark is a Silicon Valley legend – but he’s also an executive that’s never yearned for the spotlight. For CommandScape, Max Borges Agency was tasked with not only creating brand visibility around Clark’s new venture but also further educating the tech and business world on his impressive career.

Strategy

  • Collaborate with CommandScape executive team to develop targeted messaging for each designated target market (technology, business, lifestyle, etc.)
  • Organize pre-launch bi-coastal media tour in New York + San Francisco, with scheduled broadcast appearances following the launch.

Results

  • Organized 15 total media briefings with Jim Clark and leading tech and business publications including Wall Street Journal, Bloomberg Businessweek, Fortune, USA Today, Business Insider, Forbes, MarketWatch, Reuters, and others.
  • Secured more than three dozen stories during the first week of launch in publications including USA Today, CNBC, Fortune, TechCrunch, and VentureBeat; also featured Jim on Jason Calacanis’s “This Week in Startups” Podcast
  • Launch week stories generated over 250 million impressions

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