“Earning positive reviews in the true wireless category to raise 5x the Kickstartercampaign goal”

45

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300+

Pieces of Media Coverage

35

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Situation

Erato Audio was a brand new company entering the true wireless earphone market with a crowdfunding campaign. Erato aimed to attract potential customers through third party endorsements and reviews to give consumers the peace of mind to pledge money toward the Kickstarter campaign with a goal of raising just over $88,000.

Strategy

Max Borges Agency wanted to give key headphone reviewers time with the Erato Apollo 7 true wireless earbuds prior to its Kickstarter launch. The agency organized a bi-coastal NYC/SF media tour where pre-production samples were hand delivered to key journalists for pre-reviews, aiming for coverage to appear in the critical first two weeks of the crowdfunding campaign.

Results

  • The first two weeks of the Kickstarter launch saw more than 30 pieces of positive media reviews and coverage
  • Campaign surpassed its goal of $88,888 and was funded at $500,846
  • Targeted coverage and pre-reviews appeared on Mashable, DigitalTrends, Engadget, The Verge, CNET, Tom’s Guide, Techno Buffalo, Popular Science and many more

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