Since launching the first app-enabled scale in 2008, health and wellness has become our specialty.
We know the modern consumer is using data to take back control of their healthcare and thus you need a partner that can speak to both audiences – the wellness community and patient 2.0.
INTERESTED IN GROWING YOUR HEALTH & WELLNESS BRAND?
HEALTH AND WELLNESS CASE STUDIES
REACHING A NEW TARGET AUDIENCE THROUGH DATA-DRIVEN STORYTELLING
Strava, a social network for athletes, was aiming to expand its audience beyond cycling and attract interest from runners. Using Strava’s data to inform story angles, MBA earned features in every target running outlet and earned national placements surrounding major marathons, including a front page feature.
TRANSFORMING A START-UP TO A MAJOR INDUSTRY PLAYER
Market newcomer, Braven, aimed to earn the attention of retailers and investors within the crowded wireless speaker market. Through a competitive messaging strategy and media relations campaign, the agency supported them in becoming a well-known name in the outdoor speaker market and landing top-tier retail partnerships.