“Creating relevance in the least sexy part of the smart home”

300M

Impressions

380K

Video Views

30k

Website Visits

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Situation

In a year where CES was overcome with new smart home products and “Alexa-enabled” everything, Heatworks had the challenge of standing out in a crowd, and doing so with a water heater and dishwasher. Voted the least-sexy appliances in the smart home yearbook, Heatworks was prepared to see lackluster results from CES, but aimed to boost web performance and brand awareness among tech and design enthusiasts.

Strategy

Our strategy was pretty simple: get to media before they can get to the rest of CES. We did this in three ways:

  • Conduct pre-launch under embargo outreach with CES assets in the months leading to the show.
  • Schedule pre-CES briefings with media to secure deeper editorial coverage.
  • Focus on-site media interactions on Unveiled (the first official CES media event of the week) and leave CES booth meetings for follow-ups and partners.

Results

  • 60+ pieces of CES coverage
  • 25 tier-1 placements
  • 3 Best of CES editorial awards and nominations
  • 2.5M+ estimated coverage views
  • 6000+ total article shares
  • 82,298 brand sites views (1/7 – 1/18) up 1654%
  • 38,701 sessions up 1845%
  • 33,619 unique users up 1878%
  • 54% referral traffic up 51%

CES Case Studies

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