Wondering what type of content you should be sharing on your social media channels? Sure, #motivationalmonday and sexy product shots sound like a good idea but having a content calendar based on sound strategy is what will set you apart from your competitors. Social Media is one of the most popular ways to distribute your content, but saturation makes it hard to cut through the clutter, meaning your content strategy matters more now than ever.


Here are 3 tips for creating a strategic social media calendar:


  1. Take Stock

Before you dive in, do an audit to see what’s working and what’s not. Take inventory of the platforms you’re using, merge or delete old or fake accounts, identify goals for each channel and do an analysis using in-platform analytics to see which channels are performing best. Try to find patterns. Which days perform the best, what type of content is the most engaging and what topics or themes are people responding most to? This initial analysis will serve as a critical foundation as you build your social media calendar, and will help to avoid straying in the wrong direction and on an unproductive platform.


  1. Consider your Content Mix

Any social media marketer knows that if a picture is worth a thousand words, a video is worth a million. While video has certainly taken the throne as one of the most popular types of content for social media, there are many different types of content to consider. To name a few, podcasts, user-generated content (UGC), livestreams, infographics, webinars, testimonials and how-to guides are all great content types to explore depending on how you want to engage with your followers. For example – webinars are great tools to help explain the science behind innovative technology, while a how-to-guide about how to prep your home for travel is the perfect way for a smart camera brand to show their followers new ways to use their product. Take the time to strategize about and then create content that will resonate best with your audience, and showcase your brand in an inspiring way.


  1. Don’t Miss #ThatDay

We’re not saying you HAVE to post a sugary gram on national doughnut day, but you can avoid a face-palm moment by planning timely content ahead of time. Look at least two months ahead and identify any key days or moments in time. That includes holidays, events and industry announcements relevant to your brand and followers, as well as key product launches and news announcements coming out of your brand. Capitalizing on these in advance will help to both fill your calendar with consistent material, while also offering relevant and timely content that is sure to engage your followers.


Need help, or looking for a new approach to your social strategy? Contact us today!