Most companies don’t spend a lot of time thinking about the culture they are creating, and it’s one of those things that often falls to the wayside when there are ‘more important’ priorities to address. However, a company’s culture is critical in shaping the kind of employees and clients it attracts and retains, which in turn promotes longevity. As a person that has been in the workforce for over 15 years and has had the chance to experience a variety of work environments, here are five takeaways to consider when building or strengthening company culture:


  1. What office vibe works best for your business?

The culture you build should be true to the kind of company you want yours to be. Do you want a place of work that is relaxed, or more structured? Would you like it to be more business casual or highly corporate? What are the things that are important to you, and therefore should be important to your employees, and how do you bring that vision to fruition? Promoting the vibe and values most important to you is key to fostering the kind of company culture you want to maintain over the long run.


  1. Happy wife, happy life

We’ve all heard the saying, but this applies to employees in the work environment as well. Research shows that satisfied employees that enjoy going to work and enjoy the work they are doing are more productive and therefore more likely to keep clients happy. Your employees can additionally be the most avid spokespeople to attract new clients and talent that will keep your business growing successfully, and this all starts with company culture. Providing a clear idea of who you are and what you expect will allow potential employees to see whether or not your company is the right fit for them, therefore attracting compatible colleagues and minimizing turnover, which is also economically savvy where the onboarding process is concerned.


  1. Let’s go on a date

Consider training periods whereby you get to know potential employees and clients to gauge fit. As with dating, there is bound to be some trial and error, so don’t be discouraged if you don’t get it on the first few tries – Sometimes you have date a few frogs to find the right match!


  1. It’s never too late

As people and business come and go, it’s natural for the vibe of the organization to shift with the changes. Regardless of the company’s tenure, it’s never too late to take a step back and re-evaluate both where you are now, and where you aspire to be in the future. Refining your company’s goals as you grow, along with its vision for the future are both signs of a healthy and forward-focused organization that’s able to adapt to both ebbs and flows, however and whenever they may come.


  1. One more thing

Don’t be afraid go against the norm. Whether it’s an annual company cruise or nap pods, thinking outside of the box where culture is concerned is likely to promote interest from potential employees, along with a desire to stay on board for those who have been with the company for years.


Given the amount of time we spend working, it’s no wonder why a strong company culture is so critical. How do you foster strong company culture? Let us know in the comments below!