Millennials Seek Smart Home Living

A millennial myself, I’ve found my new home slowly but…


Using Market Research to Build Brand Personas

Much like an actual person, a brand persona is crafted to…


ASPIRATIONAL RUNNING WATCH FEATURES FOR MARATHON TRAINING

Last Thursday, March 2nd was ridden with a combination of…


Parents are hooked on (and want more) IoT devices

A recent research study reveals that a staggering 7 in 10…


A peek into smart home DIY purchases

A recent report from Business Insider explored the growth…


A Window of Opportunity in the Smartwatch Market

Smartwatches have managed to outdo the fitness tracker…