5 Ways for Brands to Use IGTV

Gone are the days when a brand’s Instagram story was chopped into 15-second…


3 Indicators of a Successful Consumer PR Campaign

Outside of the obvious sales impact that’s welcomed by any consumer tech…


Zoli Honig, Founder and COO of Waivecar, on The Crazy Idea of a Free Car-Sharing Program

On this week’s episode of Unconventional Genius, I talk with Zoli Honig,…


Tips and Tricks for Finding the Right Influencer for Your Campaign

Let’s face it; the influencer landscape has exploded over the past few years,…


Technology PR: 5 Reasons to Choose a Tech-Focused PR Agency

Tech is a unique industry. Start-ups, established brands and something in…


How to Turn your Startup into the Next Media Darling

So, you’re ready to officially launch your startup. After years of sleepless,…