Millennial Shoppers look to Social Media for savings and inspiration
At 80 million strong, millennials comprise $600 billion of consumer spending…
Generosity expected to peak this Mother’s Day
With Mother’s Day quickly approaching, it’s no wonder gift-givers across the…
Using Market Research to Build Brand Personas
Much like an actual person, a brand persona is crafted to exude human…
SuperShoppers: A New Trend to Plan for this Holiday Season
Competing with a household brand name is a common challenge for smaller…
How a 3-Star Amazon Review Kills Your 5-Star Communications Program
We all know that most US internet users rely on reviews when deciding to…
How Moms Use YouTube Videos: New Trends and Insights
Today's moms still control most of the family's purchases. This makes it…