Millennial Shoppers look to Social Media for savings and inspiration

At 80 million strong, millennials comprise $600 billion of consumer spending…


Generosity expected to peak this Mother’s Day

With Mother’s Day quickly approaching, it’s no wonder gift-givers across the…


Using Market Research to Build Brand Personas

Much like an actual person, a brand persona is crafted to exude human…


SuperShoppers: A New Trend to Plan for this Holiday Season

Competing with a household brand name is a common challenge for smaller…


How a 3-Star Amazon Review Kills Your 5-Star Communications Program

We all know that most US internet users rely on reviews when deciding to…


How Moms Use YouTube Videos: New Trends and Insights

Today's moms still control most of the family's purchases. This makes it…