5 Tips for Pitching New Products to Lifestyle Outlets

Every brand wants its new product to grace the pages of glossy magazines or…


A closer look at the luxury millennial shopper

While many expressed sticker shock at the price of the upcoming iPhone X (which…


Millennial Shoppers look to Social Media for savings and inspiration

At 80 million strong, millennials comprise $600 billion of consumer spending…


Millennials live in the moment… big decisions and purchases can wait

The millennial generation trumps all others in terms of sheer size; at 92…


Millennial parents’ evolving family dynamics and reliance on social media

At a staggering 75.4 million, millennials represent the largest living…


Generosity expected to peak this Mother’s Day

With Mother’s Day quickly approaching, it’s no wonder gift-givers across the…


Using Market Research to Build Brand Personas

Much like an actual person, a brand persona is crafted to exude human…


Influencers in a Post PewDiePie World

We live in an age of controversy. Whether it’s a tweet from the president, or a…


SuperShoppers: A New Trend to Plan for this Holiday Season

Competing with a household brand name is a common challenge for smaller…


How a 3-Star Amazon Review Kills Your 5-Star Communications Program

We all know that most US internet users rely on reviews when deciding to…