influencer

An Influencer for Every Niche

Targeting a specific niche can be tricky for a novice marketer or a tech…


influencer marketing

Influencer Marketing Benefits to Consider

What is influencer marketing? To start, an influencer is anyone with influence…


6 Tips to Make Your Next Media Tour Count

Media tours aren’t a novel PR concept, however, despite the many years they’ve…


Technology PR: 5 Reasons to Choose a Tech-Focused PR Agency

Tech is a unique industry. Start-ups, established brands and something in…


Scott Steinberg: Conquering Fear And Building Success In Life And Business

Fear is one of the most pronounced and debilitating emotions human beings face.…


5 IoT PR Strategies for Success

The Internet of Things (IoT) is changing the way the world works, and the way…


Using a Media Beta Test & Custom Reviewer's Guide to Encourage a Positive Review Program

At the heart of any solid consumer electronics public relations strategy is the…


IoT Marketing: Top Media Outlets to Include in your Press Strategy

As smart devices continue to get smarter, the IoT market is expected to grow…


How to Create a Newsworthy Tech Product Announcement

Whether you are a new startup or a household name, a product launch is one of…


The Ins & Outs of Crosspitching

“I’d like to meet the team” is one of the most important requests you can make…