Consumer technology executives share insights on the importance of a consumer-first approach

There’s nothing quite as rich as the use of consumer feedback throughout a…


Millennial Shoppers look to Social Media for savings and inspiration

At 80 million strong, millennials comprise $600 billion of consumer spending…


Generosity expected to peak this Mother’s Day

With Mother’s Day quickly approaching, it’s no wonder gift-givers across the…


Using Market Research to Build Brand Personas

Much like an actual person, a brand persona is crafted to exude human…


SuperShoppers: A New Trend to Plan for this Holiday Season

Competing with a household brand name is a common challenge for smaller…


How a 3-Star Amazon Review Kills Your 5-Star Communications Program

We all know that most US internet users rely on reviews when deciding to…


How Moms Use YouTube Videos: New Trends and Insights

Today's moms still control most of the family's purchases. This makes it…