Millennial Shoppers look to Social Media for savings and inspiration
At 80 million strong, millennials comprise $600 billion of consumer spending…
Sonny Vu, Founder of Misfit, on Truly Innovative Technology That Serves People Well
The desire to create a piece of innovative technology that dominates the…
Generosity expected to peak this Mother’s Day
With Mother’s Day quickly approaching, it’s no wonder gift-givers across the…
Using Market Research to Build Brand Personas
Much like an actual person, a brand persona is crafted to exude human…
ASPIRATIONAL RUNNING WATCH FEATURES FOR MARATHON TRAINING
Last Thursday, March 2nd was ridden with a combination of excitement and…
A Window of Opportunity in the Smartwatch Market
Smartwatches have managed to outdo the fitness tracker with additional bells…
SuperShoppers: A New Trend to Plan for this Holiday Season
Competing with a household brand name is a common challenge for smaller…
How a 3-Star Amazon Review Kills Your 5-Star Communications Program
We all know that most US internet users rely on reviews when deciding to…
Wearable Fitness Devices: A New Target Audience to Consider
Wearable fitness trackers are not only growing in popularity among fitness…
How Moms Use YouTube Videos: New Trends and Insights
Today's moms still control most of the family's purchases. This makes it…