Looking for Reviews of Your New Fitness Watch? Here’s What You Need to Know First

Fitness watches are some of the most sought-after gadgets out there. Every few…


Millennial Shoppers look to Social Media for savings and inspiration

At 80 million strong, millennials comprise $600 billion of consumer spending…


Sonny Vu, Founder of Misfit, on Truly Innovative Technology That Serves People Well

Sonny Vu, Founder of Misfit, on Truly Innovative Technology That Serves People Well

The desire to create a piece of innovative technology that dominates the…


Generosity expected to peak this Mother’s Day

With Mother’s Day quickly approaching, it’s no wonder gift-givers across the…


Using Market Research to Build Brand Personas

Much like an actual person, a brand persona is crafted to exude human…


ASPIRATIONAL RUNNING WATCH FEATURES FOR MARATHON TRAINING

Last Thursday, March 2nd was ridden with a combination of excitement and…


A Window of Opportunity in the Smartwatch Market

Smartwatches have managed to outdo the fitness tracker with additional bells…


SuperShoppers: A New Trend to Plan for this Holiday Season

Competing with a household brand name is a common challenge for smaller…


How a 3-Star Amazon Review Kills Your 5-Star Communications Program

We all know that most US internet users rely on reviews when deciding to…


Wearable Fitness Devices: A New Target Audience to Consider

Wearable fitness trackers are not only growing in popularity among fitness…