4 Tips to Address Consumer's Smart Home Security Concerns

Smart home adoption is on the rise. But while more people than ever are adding…


How to Competitively Position Your Smart Home Startup

The smart home market may still be heating up, but with a litany of low-cost…


Looking for Reviews of your New Smart Home Product? Here’s What to Expect

Releasing any new product into the wild—especially a product as sophisticated…


5 IoT PR Strategies for Success

The Internet of Things (IoT) is changing the way the world works, and the way…


IoT Marketing: Top Media Outlets to Include in your Press Strategy

As smart devices continue to get smarter, the IoT market is expected to grow…


Alex Capecelatro, Co-Founder and CEO at Josh.ai, on Disrupting the Home Automation Market

Alex Capecelatro, Co-Founder and CEO at Josh.ai, on Disrupting the Home Automation Market

On this episode of Unconventional Genius, I talk to an entrepreneur who is…


Millennial Shoppers look to Social Media for savings and inspiration

At 80 million strong, millennials comprise $600 billion of consumer spending…


Generosity expected to peak this Mother’s Day

With Mother’s Day quickly approaching, it’s no wonder gift-givers across the…


Millennials Seek Smart Home Living

A millennial myself, I’ve found my new home slowly but surely coming alive with…


Using Market Research to Build Brand Personas

Much like an actual person, a brand persona is crafted to exude human…