5 IoT PR Strategies for Success

The Internet of Things (IoT) is changing the way the world works, and the way…


IoT Marketing: Top Media Outlets to Include in your Press Strategy

As smart devices continue to get smarter, the IoT market is expected to grow…


Alex Capecelatro, Co-Founder and CEO at Josh.ai, on Disrupting the Home Automation Market

Alex Capecelatro, Co-Founder and CEO at Josh.ai, on Disrupting the Home Automation Market

On this episode of Unconventional Genius, I talk to an entrepreneur who is…


Millennial Shoppers look to Social Media for savings and inspiration

At 80 million strong, millennials comprise $600 billion of consumer spending…


Generosity expected to peak this Mother’s Day

With Mother’s Day quickly approaching, it’s no wonder gift-givers across the…


Millennials Seek Smart Home Living

A millennial myself, I’ve found my new home slowly but surely coming alive with…


Using Market Research to Build Brand Personas

Much like an actual person, a brand persona is crafted to exude human…


Parents are hooked on (and want more) IoT devices

A recent research study reveals that a staggering 7 in 10 U.S. parents…


A peek into smart home DIY purchases

A recent report from Business Insider explored the growth of the professional…


SuperShoppers: A New Trend to Plan for this Holiday Season

Competing with a household brand name is a common challenge for smaller…