Using live video on social isn’t reserved for the Buzzfeed’s of the world. Research has shown that live video on Facebook is more likely to appear in the newsfeed, meaning more people will see it than other types of content. 

Live video is becoming a trend which is here to stay as fans want new ways to engage with brands and influencers. In fact, Facebook averages 8 billion video views on average per day, highlighting the demand for the content. Not only is demand high, but viewers are more engaged, spending 3x longer watching live video. The success of live videos has helped them earn 135% greater reach organically than other types of social content, making it a powerful resource for your content strategy. 

So the question is, how can you use it strategically for your brand? One way to use live videos is to break the barrier between a company and its customers. By introducing company team members and points of view, people are more likely to feel connected to a brand. So what can brands do with this insight? Here are a few recommendations:

  • Introduce a new product, feature or service by having the CEO introduce it via live video feed from the company headquarters
  • Try setting up a Facebook Live feed at your next event and record the experience. This is a great way to integrate off-line campaigns into the online world.
  • Share behind the scenes tours of the production during a major launch, building anticipation for the shipment of a new product.