An effective website is simple, well thought out and highly functional. It should be intuitive and eliminate any and all obstacles, so your visitor can accomplish their goals effortlessly. Your website is an opportunity for a visitor to discover what makes your brand unique. The truth is, if your website isn’t good, you’re going to lose credibility with your customers and fall behind your competitors.

 

Let’s take a look at four tips you can follow when re-designing your website.

 

Make a great first impression!

The best way to make a great first impression with new customers that land on your page is to make sure your site feels inviting so visitors will want to spend time on your site. Only include relevant information, and don’t clutter the design with unnecessary imagery or details. The simpler the overall design, the better the customer experience. Figure out the right balance of information and use a lot of high-quality visuals like infographics, photos, videos, and illustrations to communicate key messages and customer benefits. The home page should clearly explain what you do and what makes you different. It can also include your company’s purpose, the benefit you provide to customers and maybe a link to a recent offer or content.

 

Great user experience

Customers need to be able to navigate your site without difficulty to find what they need. Each page should be easy to navigate and direct customers quickly and easily to the information they seek or the action they want to take. Focus on what’s truly important to your customers. Make sure you are always seeking feedback from visitors about your site’s overall experience. Ask them what they like, what they don’t like and for any ideas. Chances are there is a competitor with a better online experience, and your customer will seek them out if they’re struggling with yours.

 

Great functionality

Is your website loading fast or loading properly in all web browsers? If your site looks one way on Chrome and another way on Safari or Firefox, then you’re not really controlling the experience. Make sure to test your site on all modern browsers. Also, is your site responsive to work on all mobile devices? The number of people using their mobile devices to browse the web is staggering so make sure your site is responsive and mobile friendly.

 

Make sure your website reflects your brand

Last and most importantly is to make sure your site reflects your brand. Within the first couple of seconds, a user is going to decide how the site feels to them. You need to make sure your brand message and image is carried through. If your target market is sophisticated and luxury-oriented, then your site needs to convey elegance. You’ll similarly want things to be consistent. As customers navigate your site, it should feel consistent with other marketing collateral they see from your brand. Visuals should align with your brand guidelines (text font, color, and overall style) as customers expect a unified, consistent brand experience.

 

In conclusion, your website serves as a gateway to gather information and/or make a purchase. All of that attention on your website makes it one of the most important pieces in your marketing strategy. Let us help you achieve the right redesign for your site. To learn more, contact us today!