As the largest consumer electronics trade show in the world, CES is understandably a whirlwind of activity, with the convergence of manufacturers, media, buyers and partners coming together from across the globe.


With 16 years of experience attending CES, Max Borges Agency is your source of expertise for working with the media. Our account team offers a customized CES experience for clients, built from our years of collaborating with journalists at the show and learning how we can lend them a hand during one of the busiest weeks of the year. This concierge-mentality has led media to turn to us for many of their CES-related stories. Here’s how we help them out:


We help them prepare their stories early

Media attending CES are often tasked with writing dozens of stories in one short week. This is no simple task, on top of the hours spent on the show floor and at events. We help out our media friends by giving them all the press materials they need well in advance of the show. This helps them create their stories ahead of time, while also ensuring that our client’s news isn’t lost in the noise during the week of the event.


We help them navigate the show floor

The show floor is jam-packed with companies who want media attention. To ensure our clients are found easily, we send every journalist covering CES a personalized media planner to help them navigate the show floor and find MBA clients. Delivered in print and in digital form, this catalog acts as a schedule planner and reference guide for media year after year. It includes the booth location, account representative information, as well as a highlighted product announcement for each of our client’s brands.


We lend them a hand for morning broadcasts & livestreams

In prior years, you’ve likely watched those CES morning broadcasts sharing the coolest new tech unveiled at the show. What you may not know is that many of these segments are filmed beginning at 2 in the morning, which means there are few people actually on the show floor while they’re airing. With this in mind, we have a team of designated ‘media runners’ who help out these producers by bringing them products to consider for their segments. How can this help you? Well, let’s just say past CES broadcast coverage for MBA clients has included NBC National (CNBC and Today Show), Fox Business, Fox and Friends, CBS Early Show, Good Morning America, Syndicated Fox Affiliates, CNN, KTLA, Bloomberg and Syndicated NBC Affiliates.


We simplify brand and product introduction

With all the competition for attention at the show, we know that some media simply don’t have time to visit every client booth. To ensure we don’t miss out on great opportunities, MBA sets up back-to-back coffee, lunch and formal meetings with the media to show them multiple client products that may fit their CES article features. This ensures that no top media target is missed and increases your chances of earning top tier media coverage during the week of the show (and beyond).


At the end of the day, it’s not just your MBA representative at the show who’s working for your brand, but an entire team of media relations experts who are working on your behalf. If you’re working with us, we’ll ensure that your CES launch reaches its full potential.

For additional guidance on CES preparation efforts, check out the Top 10 Tips for a Successful Press Launch at CES 2019 – From MBA’s PR Team, How Our Business Intelligence Team Positions MBA Clients For Success at CES and A Step by Step Guide to a Successful Press Launch at CES 2019.