Heatworks

“Creating relevance in the least sexy part of the smart home”

300M

Impressions

380K

Video Views

30k

Website Visits

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Situation

In a year where CES was overcome with new smart home products and “Alexa-enabled” everything, Heatworks had the challenge of standing out in a crowd, and doing so with a water heater and dishwasher. Voted the least-sexy appliances in the smart home yearbook, Heatworks was prepared to see lackluster results from CES, but aimed to boost web performance and brand awareness among tech and design enthusiasts.

Strategy

Our strategy was pretty simple: get to media before they can get to the rest of CES. We did this in three ways:

  • Conduct pre-launch under embargo outreach with CES assets in the months leading to the show.
  • Schedule pre-CES briefings with media to secure deeper editorial coverage.
  • Focus on-site media interactions on Unveiled (the first official CES media event of the week) and leave CES booth meetings for follow-ups and partners.

Results

  • 60+ pieces of CES coverage
  • 25 tier-1 placements
  • 3 Best of CES editorial awards and nominations
  • 2.5M+ estimated coverage views
  • 6000+ total article shares
  • 82,298 brand sites views (1/7 – 1/18) up 1654%
  • 38,701 sessions up 1845%
  • 33,619 unique users up 1878%
  • 54% referral traffic up 51%

Let's do this!

CALL 800-662-2093 NOW.

Daniel and Ed are standing by.

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Hi, I'm and I work at as . You can reach me at or by phone at . I'm looking forward to discussing .


Vuzix

“Trend-jacking Alexa to earn the most successful CES in company history with no new product announcements”

300M

Impressions

380K

Video Views

30k

Website Visits

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Situation

In a year that saw Vuzix announce and delay its Blade Augmented Reality Smart Glasses several times, Vuzix challenged the PR team to maintain the company’s relevance at CES and still make a splash. Demonstrating the distinctly designed AR glasses wouldn’t be enough to break through the typical CES noise and other similar products/wearables. Vuzix needed to think differently and add to its delayed AR platform with a risky trick up its sleeve: Alexa.

Strategy

CES 2018 was synonymous with adding voice assistants to hardware, so just adding Alexa functionality to Blade wouldn’t be enough to garner media attention and hold a successful CES. In order to truly capture media’s attention, the PR team used a three-pronged strategy:

  • Pre-pitch tier-1 media under embargo with sneak-peak details on the marriage of Alexa to Blade, with an exclusive embargo break set up for Mark Gurman @ Bloomberg.
  • Message the newly-wed couple as the first ever AR Glasses with Alexa built in.
  • Leveraging pre-release conversations to secure show floor stop-bys from tier-1 media, who in turn spread the news amongst show attendees.

Results

  • 100+ media briefings throughout CES
  • 75+ pieces of CES coverage
  • 25 tier-1 placements
  • 4M+ estimated coverage views
  • ~6K article shares

Let's do this!

CALL 800-662-2093 NOW.

Daniel and Ed are standing by.

(or fill out the form below and we’ll get back to you ASAP!)

Hi, I'm and I work at as . You can reach me at or by phone at . I'm looking forward to discussing .


Merge

“Stealing the spotlight at CES in a highly-competitive category”

300M

Impressions

380K

Video Views

30k

Website Visits

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Situation

MERGE was introducing a new mobile VR input device at CES called the MERGE 6DoF Blaster. They aimed to stick out at CES amidst a sea of competing VR and AR products in South Hall. MERGE was creating a new product category with Blaster and their MERGE Cube, and needed to create awareness and excitement for both products, drive retailer traffic to the CES booth and educate the public on the features and use cases of the products.

Strategy

Because MERGE was introducing a new product category that was difficult to explain and demonstrate through written media, Max Borges Agency made securing hands-on video reviews at CES a priority. MBA scheduled “stop-bys” at both Unveiled and Pepcom, and facilitated product demos and media meetings for video coverage.

Results

  • 50 pieces of coverage during CES, including CNET, The Verge, Engadget, Digital Trends, BBC, WIRED, Popular Science, Fatherly, USA Today, KidScreen, Stuff and many more.
  • CES Day One video coverage from outlets like CNET, The Verge’s live Twitter show and Engadget showed the product in action, generated interest and excitement, and drove visitors to the booth throughout the week.
  • More than 3.9M estimated coverage views
  • Included in the print edition of USA Today during CES, a copy of which was at every Starbucks in Las Vegas during the show
  • Drove distributors, retail partners and potential licensees to the booth including Wal-Mart, Toy’s R Us, Warner Bros., Sam’s Club, and Nickelodeon.

Let's do this!

CALL 800-662-2093 NOW.

Daniel and Ed are standing by.

(or fill out the form below and we’ll get back to you ASAP!)

Hi, I'm and I work at as . You can reach me at or by phone at . I'm looking forward to discussing .


Polar

“standing out the world’s largest consumer tech trade show”

300M

Impressions

380K

Video Views

30k

Website Visits

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Situation

With no new product or innovation to announce, Polar wanted to rise above the wearable technology clutter during CES, the world’s largest consumer technology trade show, to reestablish Polar as a key player in the fitness tech industry.

Strategy

Create an executable and compelling activation that would highlight Polar’s strengths in the fitness space, focus on existing products and engage tech/mainstream journalist with the overlooked Loop fitness tracker.
The agency created the first ever CES Ironman Triathlon and #LoopForCharity events, helping Polar to engage media that had recently overlooked the brand in a fresh way, reviving interest and positioning Polar within the same conversations as the hottest new entrants into the fitness tech market.

Results

  • FOX Business 5-Minute national news exclusive coverage from the Polar booth
  • Editorial coverage expanded beyond the show floor within tech, triathlon and mainstream outlets including USA Today, DCRainmaker, Engadget and LAVA
  • #LoopForCharity participants included Good Morning America, FOX News, NBC news, Engadget, Men’s Fitness, Outside Magazine, Digital Trends, and PC Magazine. 82,000+ daily impressions on Twitter

Let's do this!

CALL 800-662-2093 NOW.

Daniel and Ed are standing by.

(or fill out the form below and we’ll get back to you ASAP!)

Hi, I'm and I work at as . You can reach me at or by phone at . I'm looking forward to discussing .