When selecting a consumer PR agency, it is critical to not only look at the company as a whole but also at the team you will be working with directly.
Public Relations is a people-driven business. Your PR team becomes an extension of your organization. Having the right people on your team ensures your brand is represented to the media in the best way possible with a flawlessly executed strategic communications program.
At the Max Borges Agency, we work hard to put together the right team to support each one of our clients. And as a result, our clients have seen incredible success in the consumer tech and lifestyle space.
To help you have similar results, you should consider the following three factors when looking for the right PR team to bring on board.
Proven Track Record
You want an agency and team that understands your industry, the competitive landscape, and the KPIs that will drive your business forward. Ask them to share at least three solid examples of campaigns they’ve conceived and executed in your specific vertical.
Campaign Execution
Without proper implementation, no strategy is sound. You need team members that have translated strategic insights into real-world results. Request tangible examples of media and influencer relationships the team can leverage consistently to earn coverage for their brand partners.
Cohesive Dynamics
You must feel good about the people you’re working with. Your team will be an extension of your organization internally and externally. Therefore, you want to mesh well on both a professional and personal level. Apply the same methodology used when interviewing new hire candidates to ensure culture fit when questioning a new agency team.
By asking the right questions up front, you can determine if they are strategically sound, able to execute, and are (most importantly) fun to work with!
At MBA, we try to make this process as easy for our client partners as possible. We do the heavy lifting on the front end, so we can construct an account team that will seamlessly blend into your organization.
From the start, we work diligently to bring amazing people that think strategically, execute aggressively, and adapt and flex to various work and communication styles. We then equip them with a masterful understanding of the consumer tech and lifestyle landscape.
If you are in the market for a PR team that encompasses both a strategic perspective and the executional ability to propel your business forward, let’s talk!
