“Increasing awareness & directly referring 30,000 web visits”

300M

Impressions

380K

Video Views

30k

Website Visits

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Situation

In preparation for the availability of the Health o meter® nuyu™ Sleep System, Jarden sought to develop a go-to-market strategy that would break into the conversation about sleep and expand awareness around their new product introduction, a mattress pad that helps regulate body temperature during sleep.
At a high price point, it was particularly important that consumers understood the impact that sleep has over their health and well-being.

Strategy

MBA strategized to create value around the entire issue of sleep deprivation, becoming the voice of the solution and offering guidance on the importance of sleep for a healthy lifestyle. To accomplish this, MBA set out a 3-stage approach for the six-month project: contextualize the problem, build authority on the problem and introduce the solution. This was executed through four primary initiatives:

  • Develop a video series to capture the real experiences of people who aren’t getting enough sleep
  • Collect consumer data that showcases the impact of poor sleep and how it can improve your well-being
  • Enlist a sleep expert to lend authority to the campaign
  • Develop a press campaign that educates consumers on the product and how it improves sleep

Results

  • 300 million impressions
  • 380,000 video views
  • 126 media placements
  • 30,000 web visits

Let's do this!

CALL 800-662-2093 NOW.

Daniel and Ed are standing by.

(or fill out the form below and we’ll get back to you ASAP!)

Hi, I'm and I work at as . You can reach me at or by phone at . I'm looking forward to discussing .