“Generating 15,000 web visits during off season”

109M

Impressions

15K

Website Clicks

55

Media Placements

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Situation

With the holiday buying season approaching, the Margaritaville team was seeking to increase interest in the Margaritaville® Key West™ Frozen Concoction Maker®. Traditionally limited to seasonal sales in the spring and summer months, MBA was challenged to increase web traffic and interest for the frozen drink machine during the coldest time of the year and in just 30 days.

Strategy

  • Partnered with audience-aligned influencers to create unique recipe videos that highlight frozen drinks made with holiday ingredients like peppermint, eggnog and cinnamon
  • Distributed the influencer videos through native advertising on target media outlets
  • Shared exclusive discounts with the influencer networks to encourage holiday sales
  • Drove site traffic back to MargaritavilleCargo.com using the blog as a landing page for the influencer videos
  • Secured media coverage in last-minute holiday round-ups

Results

  • 190 Million Impressions through online media coverage, influencer videos and blog views
  • Drove 15,000 website clicks during the 30-day campaign period
  • 55 Media Placements in holiday themed product round-ups including Crave Online, Yahoo Tech, InTouch, Life & Style, Examiner, Hollywood Life, Miami Herald

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