“Stealing the spotlight at CES in a highly-competitive category”

300M

Impressions

380K

Video Views

30k

Website Visits

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Situation

MERGE was introducing a new mobile VR input device at CES called the MERGE 6DoF Blaster. They aimed to stick out at CES amidst a sea of competing VR and AR products in South Hall. MERGE was creating a new product category with Blaster and their MERGE Cube, and needed to create awareness and excitement for both products, drive retailer traffic to the CES booth and educate the public on the features and use cases of the products.

Strategy

Because MERGE was introducing a new product category that was difficult to explain and demonstrate through written media, Max Borges Agency made securing hands-on video reviews at CES a priority. MBA scheduled “stop-bys” at both Unveiled and Pepcom, and facilitated product demos and media meetings for video coverage.

Results

  • 50 pieces of coverage during CES, including CNET, The Verge, Engadget, Digital Trends, BBC, WIRED, Popular Science, Fatherly, USA Today, KidScreen, Stuff and many more.
  • CES Day One video coverage from outlets like CNET, The Verge’s live Twitter show and Engadget showed the product in action, generated interest and excitement, and drove visitors to the booth throughout the week.
  • More than 3.9M estimated coverage views
  • Included in the print edition of USA Today during CES, a copy of which was at every Starbucks in Las Vegas during the show
  • Drove distributors, retail partners and potential licensees to the booth including Wal-Mart, Toy’s R Us, Warner Bros., Sam’s Club, and Nickelodeon.

CES Case Studies

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