Max Borges Agency, the number one tech public relations and social media agency with a 100% focus on consumer electronics and technology, has put together its 2012 Ultimate Holiday Gift Guide catalog to make shopping a little less stressful. Recognizing the need for top-notch gadgets, Max Borges pulled together its most desirable products for its catalog. The holiday shopping season is already upon us, and retailers are revving their engines in anticipation of increased sales in consumer electronics. Consumers are being bombarded with explosive deals online and in stores, which should help to increase sales. The 19th Annual CE Holiday Purchase Patterns Study, published by the CEA, forecasts a strong holiday season for consumer electronics, despite the economy’s slow recovery. And according to the National Retail Federation, the country’s holiday spending will rise 4.1 percent, to about $586 billion.
Portable computing devices will lead the way as the products people want most and are the top items they plan to purchase as gifts. Accessories for portable devices (earbuds, carrying cases, docking stations, etc.) will also be in high demand this season—what’s the point in having a cutting-edge portable device if you can’t dress it up and protect it? As expected in a recovering economy, price still remains an important factor and Black Friday, Cyber Monday deals will be extremely important.
So what are the most sought after gadgets? The most requested CE devices this year are tablets and TVs. Also making the cut are smartphones, laptops, DVD/Blu-ray, e-readers, MP3 players, external storage devices and video game consoles. Below is a chart of CE Purchase Expectations taken from the CEA’s 19th Annual CE Holiday Purchase Patterns Study.
What’s a consumer to do with so many options and deals?
Check out Max Borges Agency’s 2012 Ultimate Holiday Gift Guide catalog! The catalog contains more than 125 cutting edge gadgets representing the best in audio, video, gaming, phone accessories and more. With options for consumers of all ages and technology know-how, it truly is a one-stop shop for all your holiday shopping.