These days, the creativity and strategy behind mobile marketing tactics knows no bounds. Consumers are being targeted with increasing accuracy and effectiveness, and in turn, are embracing brands that effortlessly offer support.
Why spend time fiddling with manual mobile searches, especially on-the-go, when voice support is readily available? While searching or researching for whatever it may be, the quicker a user is able to find what they need or are looking for, the better. Interestingly, 20% of searches in the Google app are now done by voice command, which is likely to multiply rapidly, furthering the need case for increased personal interactions with consumers.
The quicker and easier a user can access, navigate and interact with a mobile platform, the more likely they are to positively engage with the page, content, brand, etc. and stick around. Not surprisingly, for every second delay in mobile page load, conversions can fall by up to 20%.
Marketers looking to engage consumers on mobile should be agile in adapting to evolving preferences and in offering increased personalization, ensure sites are optimized for search, and offer quick-loading landing pages and seamless connectivity between the website and social forums for ease of navigation.
For a bit of context, in 2016 alone, 225M consumers accessed the internet through their phone. In 2021, projections predict that number to reach 270.5M mobile phone internet users.
Sources: Think With Google, Statista
