Brands know that it is critical to seek out agencies that focus on top-tier talent recruitment and retention. When a brand signs an agency, the company is hiring the talent that will bring their brand vision to life. Many brands have learned the hard way that agencies lacking the best people cost their company time, money, and ultimately, results.  

The search for great talent requires more than just finding candidates with the best skills and experience, but rather developing new criteria to find the perfect candidate. From the desk of Max Borges Agency’s Director of Human Resources Louvella Ivanoff, here are 4 tips on how to hire great talent.


Uncover the real person: Throughout the interview process, make the candidates feel comfortable. Be real with them, and they’ll be real with you. Remember, there are no wrong answers, but make sure you ask the right questions to get to the real answer.


Make the right match: Each agency and every candidate is unique. Max Borges Agency has a distinctive culture: For some people, it’s everything they’ve ever wanted in an agency, but it’s not for everyone. If a candidate thrives in an environment that provides autonomy, where ideas are supported, where employees are encouraged to carve their own path and leave their mark, then MBA is the perfect home. To uncover what a candidate really cares about in terms of work, ask questions like:


  • What aspects of your current job do you enjoy the most? What would you change if you had the power to change it?
  • What’s most important to you in your next opportunity? What are some deal breakers?
  • Tell us about the most recent conflict you had at work. How did it get resolved?


Find the ones who dream big: The culture at Max Borges Agency is often described as entrepreneurial, so it’s important that the agency hire people who have vision and dream big. Candidates are often asked how they would design their ideal job. It’s possible to identify big thinkers with entrepreneurial mindsets with questions that don’t limit candidates by what already exists. To find big dreamers, ask questions like:


  • What’s an idea you’ve presented in the last year that you were really proud of?
  • Describe the most creative idea you’ve had to pitch to someone.
  • Tell us about a time when you improved a process at work.


Think about talent in terms of a depth chart: An effective team doesn’t play everyone at the same position. Agencies must incorporate diversity and depth into the hiring process. In addition to hiring people with a diverse set of existing skills, look also at a willingness to learn. The more motivated a person is to learn, the more Max Borges Agency will invest in her development and, as a result, boost the overall value of the agency.