Accessory makers Bracketron, X-Doria, Ten One Design, DynaFlo, Scosche and Griffin lining up products to dress up the mini

Apple’s latest addition, the iPad mini, is bigger than the iPhone 5, smaller than the iPad, and challenging Google’s Nexus 7 and Amazon’s Kindle Fire HD tablet. But, how does this mini tablet stack up against its lower-priced competitors?

The iPad mini is 53% thinner than the full-sized iPad, only 7.2mm thick and weighs .68 lbs. Phil Schiller, Senior Vice President of Apple, compared the mini’s width and weight to a pencil and pad of paper, respectively. Competing Android tablets weigh more: the Nexus 7 weighs .75 pounds, and the Kindle Fire HD weighs .88 pounds.


To differentiate the iPad mini from the Nexus 7, Schiller spoke about the 7.9-inch tablet having an aluminum chassis instead of plastic, and how the larger display shows 50% more content than a 7-inch display when viewing the web.

However, a key difference Schiller omitted from the presentation was the difference in resolution between the iPad mini and its competitors. Unlike the fourth-generation iPad, the iPad mini does not have Retina display. It has the same resolution as the iPad 2, 1024x768, but with more pixels per inch. The Nexus 7 and Kindle Fire HD have higher 1280x800 resolution screens.


In terms of hardware, it is much like the iPad 2 using the same dual-core A5 processor. It also features a battery life of 10 hours, an LTE modem (if you opt to buy a cellular model), a 5-megapixel camera, an HD FaceTime camera and a Lighting connector. Battery life for the Nexus 7 is 8 hours, 11 hours for the Kindle Fire HD.


The starting price for the iPad mini is $329 for the WiFi-only version with 16GB of storage. The 32GB and 64GB are $429 and $529. LTE connectivity costs an extra $130. The Kindle Fire HD and Nexus 7 don’t offer LTE connectivity. The WiFi- only Nexus 7 (8GB) and Kindle Fire HD (16GB) are better priced at $199.


So you’ve preordered the mini, but what about iPad mini accessories? Max Borges Agency clients already have iPad mini compatible products. Here are a few accessories for your new device:

  • iTilt by Bracketron—The perfect desktop solution stand for the iPad mini and other tablet devices. Features nonslip feet and eight different viewing angles.
  • X-Doria—Featuring a great line up of fashion-forward and protective cases specifically for the iPad mini.
  • Pogo Stylus by Ten One Design—A stylus for faster typing and more comfort and control. It’s a great solution for touch-screen users with long fingernails.
  • Liquid Armor by DynaFlo—A remarkable Nano coating technology that provides a scratch resistant and dirt repellent surface.
  • REALM by Scosche—Over-ear headphones delivering crisp sound and comfort. Features viscoelastic memory foam that softens in reaction to body heat, conforming to the listener’s ear shape.
  • MOTO TC Mania and MOTO TC Racer by Griffin—Use your new iPad as a steering wheel to drive these remote-controlled monster trucks anywhere you want. Just download the free app—MOTO TC Monster App—and your device’s Bluetooth connection does the rest while you do the steering.

You can’t go wrong with any of the tablets mentioned above. But, if you’re diehard Apple fan or just want the latest in fun-sized tablets and some cool accessories, the iPad mini is the way to go.

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Max Borges Agency is an award-winning technology public relations agency based in Miami, FL with multi-national clients targeting the global consumer.