After finding success in their North American and European markets, ElliptiGO turned to Max Borges Agency to expand its Global reach to Latin America. Through collaboration with ElliptiGO’s distributor in Chile, MBA was able to create a two-part strategy to support media coverage surrounding the product’s launch. The strategy led to an overwhelming response from the country’s top media outlets including Chile’s most influential TV channel, Chilevision. Additionally, the ElliptiGO was featured in two of Chile’s top daily newspapers as well as 5 of the top running, sports and triathlon publications. MBA also managed to secure coverage in the May 2012 edition of Men’s Health Latin America.
Please check out the full ElliptiGO case study HERE.
Max Borges Agency is an award-winning tech PR agency based in Miami with multi-national clients targeting the global consumer.