After creating a variety of smartphone applications with an emphasis on safety, Iconosys found some challenges with consumer outreach. In order to bring awareness to these apps as well as the importance of modern parenting tools, they turned to Max Borges Agency.
The account executives at MBA welcomed the challenge, targeting specific outlets with news of Iconosys’ “Trick or Tracker” application, just in time for the Halloween season. The application was incredibly well received by news outlets such as ABC, NBC, FOX, and CBS, documented in more than 600 market segments resulting in an audience of over 27 million with a comparative ad value of over $2 million.
For more detailed information, please see the complete case study HERE.
Max Borges Agency is an award-winning tech PR firm based in Miami with multi-national clients targeting the global consumer. Max Borges Agency offers complete social media services and campaigns for tech products.