Many headphone manufacturers engage their audience through the sponsorship of famous athletes and musicians. Wicked Audio was seeking an alternative as unique as the headphones they design and decided instead to identify up-and coming artists. To do so, they turned to Max Borges Agency for some expertise.
MBA created an interactive Facebook application allowing artists to submit their music for a chance to win a Wicked Sponsorship. Artists were first required to “Like” Wicked Audio while voting was done by fans “Liking” their favorite songs. The result was overwhelming with an increase of more than 100,000 “Likes” as well as a massive amount of social traffic and praise for supporting the music community.
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Max Borges Agency is an award-winning tech PR firm based in Miami with multi-national clients targeting the global consumer.