Max Borges Agency has been named agency of record for CEDIA, the Custom Electronic Design & Installation Association. The agency will support CEDIA in building and executing a multi-channel communications program designed to share the vision of new CEO Vincent Bruno while positioning CEDIA as a resource for all things home technology.
According to Cris Pyle, Senior Director of Marketing at CEDIA, “Max Borges Agency has extensive technology expertise and a proven track record repositioning brands to a broader market audience. The team at Max Borges Agency brought creative thinking and the right team to get the job done.”
"CEDIA has been a pioneer and a beacon of information for manufacturers, integrators and industry affiliates for more than 25 years. Our goal is to usher the brand into the future by providing increased value to the industry while expanding CEDIA’s reach into the growing connected home landscape,” said Matt Shumate, Vice President of Max Borges Agency.
CEDIA was founded in 1989 by a group of professionals dedicated to the advancement of the up-and-coming electronic systems industry. The organization’s vision is to advocate for the needs of the home technology professional by becoming the leading resource, promoting commerce, offering training, and organizing a budding industry.
Since that time, CEDIA has grown into an international association with more than 3,500 member companies worldwide providing industry education and certification, launching research initiatives, advocacy on legislative issues, building relationships with integrators, educating the consumer, and recognizing industry achievement.