President Max Borges speaks with John Patrick Pullen regarding the explosion of crowdsourcing as a means to promote, raise capital and test the viability of a new product. While the successes have been wildly publicized, there are many factors that can lead to the success and/or failure of a Kickstarter campaign. See an excerpt of the interview below or check out the entire article on CNNMoney.com.
"'Galileo out-raised Swivl by nearly 3000%, a success largely attributable to the marketing put into its campaign. Miami-based Max Borges Agency, which only represents technology products, has worked with around a dozen Kickstarter projects, including Galileo. In an effort to engage more crowd-funded clients, the agency has introduced creative pricing to help the cash-strapped projects pay for the publicity services."
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