Wahoo Fitness, 4iiii Innovations, Scosche Industries, Outdoor Technology and ElliptiGo will be available for media and buyer meetings on the Interbike show floor

MIAMI, Sept. 14, 2012 - Max Borges Agency, an award-winning tech PR and social media firm focusing specifically on technology, is pleased to announce client attendance at Interbike, the largest bicycle industry trade show in North America.  Taking place in Las Vegas from Sept. 19-21, 2012, Max Borges Agency clients will be front and center launching technology products and meeting with buyers and media in efforts to generate business.

On Sept. 19, Interbike will open its doors at the Sands Convention Center in Las Vegas to showcase more than 750 exhibitors representing more than 1,200 brands.  Max Borges Agency clients such as Wahoo Fitness, 4iiii Innovations, Scosche Industries, Outdoor Technology and ElliptiGo will be showing off their latest cycling technology to industry leaders.

The Interbike Expo kicks off with a two-day Outdoor Demo, starting Monday, Sept. 17, at Bootleg Canyon a few miles from Las Vegas. The Outdoor Demo allows attendees to test exhibitor’s products on nearby roads and trails. The indoor expo starts Wednesday, Sept. 19, and will feature the latest cycling technology and trends, as well educational seminars, tech clinics and panel discussions.

Max Borges Agency account executives have secured publication meetings and booth stop-bys for clients.  Clients are utilizing a wide variety of public relations and social media services offered by the agency. For more information, please visit


Founded in 2002, Max Borges Agency is an award-winning tech public relations and social media agency with a 100% focus on the technology industry.  Representing over 70 of the most innovative brands and generating unparalleled volumes of impactful press coverage, Max Borges Agency has spearheaded the launch of over 1,000 products and services.   MBA, official Consumer Electronics Association member and 2012 International CES Media Partner, was selected by Inc. magazine in 2009 – 2011 as one of the US’s fastest growing private companies and chosen as one of Outside Magazine’s and South Florida Business Journal’s Best Places to Work in 2010 & 2012.  MBA has strategic alliances with numerous industry affiliates, marketing service providers and is a member of the Global Tech PR Group.


The Interbike International Bicycle Expo and OutDoor Demo are the bicycle industry's leading business-to-business events bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Interbike is a business unit of Nielsen Expositions, the parent company of the Outdoor Retailer (OR) and Health+Fitness Business expos. Nielsen Expositions is a full-service trade show company that creates markets and produces high-quality expos and educational conferences. Interbike gathers more than 1,200 cycling-related brands and close to 24,000 total attendees annually.


Greg Mondshein VP, Marketing & Business Development (305) 374.4404 x122

Max Borges Agency is an award-winning consumer tech PR agency based in Miami, FL with multi-national clients targeting the global consumer.