Max Borges Agency Has Been Chosen by Booksfree to Increase Brand Awareness on a National Level


Miami, FL (February 25, 2009) –Max Borges Agency was recently named agency of record for Booksfree. Booksfree is the world’s largest online library offering over 200,000 paperback, CD and MP3-CD audiobooks to its members. Max Borges Agency will be responsible for building brand awareness and reaching more consumers in multiple vertical markets.

Max Borges Agency will expand Booksfree’s customer base by securing spotlights and reviews in major publications, newspapers, web and broadcast segments.

“Booksfree provides a very unique service.  Some people know about Booksfree, but most do not. It is our goal to reach those particular consumers and grow Booksfree’s customer base,” said Max Borges, President of Max Borges Agency.

Concentrating on mainstream consumer, lifestyle and technology media markets will be the primary focus for Max Borges Agency. Reaching these markets will ensure national brand recognition for Booksfree.

About The Max Borges Agency

The Max Borges Agency is the only 100% consumer electronics and technology-focused public relations agency in the country. Max Borges Agency, composed of its consumer electronic army, is dedicated to securing massive amounts of exceptional media results for all clients.

About Booksfree

Booksfree is the largest online rental service for paperback and audiobooks, offering subscribers access to more than 200,000 titles. The company offers a variety of subscription plans, starting at just $9.99 a month. There are no due dates or late fees and shipping both ways is free. Booksfree also allows members to keep books at a discounted price and earn credits for referrals, used book contributions, and gift membership purchases.

Media Contact

Valerie Guerra

Marketing Manager

Max Borges Agency

305-576-1171 x20