Agency to be Responsible for all PR Activities for  Large European Manufacturer of Electric Appliances  



Miami, FL (March 10, 2009) – Max Borges Agency announced today they will be the agency of record for Kalorik to create national brand and awareness for he European company. Kalorik, established in Belgium in 1930, has become synonymous with fine engineering and unique product development in the home and housewares industry.


Kalorik’s success abroad creates an extraordinary opportunity for Max Borges Agency to represent an established and successful company.


“We are pleased to announce our partnership with Kalorik,” commented Max Borges, President of Max Borges Agency. “Kalorik’s reputation and notoriety in European countries is outstanding and gives us the exciting opportunity to make them as well known here in the U.S.”


Max Borges Agency will concentrate on making Kalorik a household name in electric appliances by generating third party reviews and spotlights in print, web and TV.


About The Max Borges Agency


The Max Borges Agency is the only 100% consumer electronics and technology-focused public relations agency in the country. Max Borges Agency, composed of its consumer electronic army, is dedicated to securing massive amounts of exceptional media results for all clients.


About Kalorik


Established in Belgium in 1930, Kalorik was one of Eurpoe’s first manufacturers of small electric appliances. The company’s initial product was one of the very first electric toasters. With this well recognized achievement and a thirst for new innovation, the company established offices in the U.K., Germany and Switzerland to further innovate and design new and exciting products. In 2005, Kalorik opened its US office in Miami, Florida and has since striven to bring high quality, stylish, functional and affordable products to the US market. For more information, visit


Media Contact


Valerie Guerra


Marketing Manager


Max Borges Agency


305-576-1171 x20