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Max Borges Agency Partners with Mac|Life for First-Ever “Double-Like Facebook Tab”

Cutting-edge Facebook marketing tactic provides clients with refreshing promotional strategy

Miami, FL – December 14, 2010 – Max Borges Agency, the number one public relations and social media agency with a 100% focus on consumer electronics and technology, announces its partnership with Mac|Life to create a new social media strategy called the Double-Like Facebook Tab.  The programmable Facebook tab is designed to give the agency’s clients social exposure from a credible source, in this case Mac|Life.

The Double-Like Tab is an inexpensive way to encourage online engagement.  It requires targeted users to “like” two specified pages on Facebook before being able to enter a contest or giveaway. The users will enter the contest by providing an email address via an application canvas page. When entered, they’re prompted with the option to share their contest entry on their profile to receive a special discount code.  Email addresses are then provided for both parties and sales can be tracked through the unique promo code.

“Max Borges Agency was a breeze to work with. We barely had to lift a finger on our end, and the campaign resulted in a healthy jump in Facebook followers. We look forward to collaborating again,” said Susie Ochs, Senior Editor Mac|Life.

“The Agency is constantly experimenting with innovative ways to increase our clients’ brand visibility via social media,” says Max Borges, President of the Max Borges Agency.  “The Double-Like Tab is a win-win because it gives exposure to both the participating client and the media that we work with on a daily basis.”

Moving forward, the Agency will seek to partner with other publications for contests featuring the Double-Like Tab.  For more information, please visit www.maxborgesagency.com, or visit Mac|Life’s Facebook page to try the Double-Like Tab for yourself: www.facebook.com/Mac|Life?v=app_111157888924708.

ABOUT MAX BORGES AGENCY

Founded in 2002, Max Borges Agency is the nation’s only tech public relations and social media agency with a 100% focus on consumer electronics and personal technology.  Representing over 55 of the most innovative brands in the CE industry and generating unparalleled volumes of press coverage, Max Borges Agency has spearheaded the launch of over 650 products utilizing cutting edge strategies and disciplined execution.   MBA, official Consumer Electronics Association member, was selected by Inc. magazine in 2009 & 2010 as one of the US’s fastest growing private companies and chosen as one of Outside Magazine’s and South Florida Business Journal’s Best Places to Work.  MBA has strategic alliances with numerous industry affiliates, marketing service providers and international PR agencies.

PRESS CONTACT:

Greg Mondshein

Director, Marketing & Business Development

(305) 576-1171 x22

gregmondshein@maxborgesagency.com

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