Most of you are aware of the latest online trend that has taken the Internet by storm: the ALS Ice Bucket Challenge. The idea is to raise awareness for Amyotrophic lateral sclerosis, a disease that affects nerve cells in the brain and the spinal cord. While there is treatment available, there is currently no cure. The ALS Ice Bucket Challenge began as a way to raise awareness for the disease and help to raise funding for research. So team members here at the Max Borges Agency accepted a challenge and we called out a few friends to follow suit. Will you accept the challenge?