Max Borges Agency has been named the agency of record for Polar, the global leader in heart rate, fitness, and sport technologies.  The agency will support Polar on building and executing an omni-channel communications program designed to raise awareness of the Polar brand among technology, fitness, triathlon, cycling, and running enthusiasts.


Read more at The Holmes Report


According to Christopher Cesarini, Senior Group Manager at Polar, “Max Borges Agency has a proven track record in building brands across consumer technology, sports, lifestyle and wearables. The team at Max Borges brought deep category expertise, strong creative thinking and strategic alignment with our brand that made them an obvious choice.”


"Polar has a 30-year history and global reputation for innovation and leadership across sports, fitness and wearable technology. Our team has a true passion and appreciation for the Polar story and consumer brand promise, and we are thrilled and honored to be named as the agency for Polar,” said Michael Young, Executive Vice President of Max Borges Agency.


Polar invented the first wireless heart rate monitor in 1977, and has seen a meteoric rise in the wearable fitness market following the announcements of a variety of devices including the A300, Loop, M400, V800 among others designed for fitness enthusiasts, triathletes, runners, cyclists and more.  Polar products deliver unparalleled insight into fitness and training, and provide valuable guidance and feedback to help consumers reach their full potential.