Despite receiving several awards for their first product, the Portable Laptop Stand, AViiQ wasn’t seeing adequate brand recognition and awareness for their design-oriented products.

Combining creativity with knowledge of the technology field, MBA strategically incorporated social media efforts with more traditional tactics. Since working with the agency, AViiQ’s brand portfolio has evolved to include five additional products. This expansion has been mirrored by growth in media exposure and placements, acquiring more than 500 placements in publications like MacLife and PC Today and generating more than $300,000 in pre-orders in the first week following the initial product launch.

Check out the full Tech Product Launch case study: AViiQ

For additional technology PR information on AViiQ, please visit the AViiQ Media Center

To learn more about Max Borges Agency, the leading tech PR agency, please visit http://maxborgesagency.com/oldsite/about-us/.