Upon the launch of the company’s flagship product, the EZ Grill, P&M Products needed assistance announcing and securing national media exposure for the product. Max Borges Agency created a product-tailored media list of those who would be interested in the EZ Grill’s portability and convenience, achieving coverage in major publications like The Today Show, USA Today, and The Early Show within the first month.
Max Borges Agency delivered more than 2.3 billion media impressions and significantly increased P&M Product’s web traffic in the first six months. This ultimately led to the EZ Grill being featured on popular television shows likeTop Chef and The Doctors. Additionally, MBA is responsible for EZ Grill’s widespread success and reputation as the “tailgate or picnic must-have.”
Check out the full Editorial & Spotlight Case Study: EZ Grill
For additional technology public relations information on EZ Grill, please visit the EZ Grill Media Center
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