Despite being well-established in the swimming community for their underwater sports products and accessories, Finis came to MBA in 2009 for help acquiring a new audience, sales boost, and increased consumer awareness. The agency dove into coverage and secured hits in Maxim, Men’s Health, CNET, Engadget, The Today Show, and other publications or television shows within the first month.

Thanks to the incredible efforts by MBA account executives, Finish saw a significant spike in web traffic and consumer interest garnered from the publication and TV segment hits. The company also saw their first ever $1m sales month, pushing the brand out of a niche market and turning multiple original product models like the SwiMp3 into market leaders.

Check out the full traditional and digital media relations case study: Finis

For additional information on Finis, please visit the Finis Media Center.

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