Grace Digital Audio asked MBA to help generate awareness for their brand reputation after finding most online sales only reached males in the 55+ demographic. With the introduction of their new outdoor-focused technology, it was crucial to reach a wide and more varied audience. By crafting unique messaging and identifying critical, necessary media targets, MBA was able to reach key players in the consumer electronics field.
The agency executed a detailed product reviews program along with other tech marketing approaches and various SEO strategies to help Grace Digital reach the first page of a Google search results for “internet radio”. Along with impressive print coverage, MBA most notably helped shift Grace Digital from an online-only sales platforms, acquiring product placement in more than 3,500 retailers nationwide along the way.
Check out how the full retail sales growth case study: Grace Digital Audio
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