Grace Digital Audio asked MBA to help generate awareness for their brand reputation after finding most online sales only reached males in the 55+ demographic. With the introduction of their new outdoor-focused technology, it was crucial to reach a wide and more varied audience. By crafting unique messaging and identifying critical, necessary media targets, MBA was able to reach key players in the consumer electronics field.

The agency executed a detailed product reviews program along with other tech marketing approaches and various SEO strategies to help Grace Digital reach the first page of a Google search results for “internet radio”. Along with impressive print coverage, MBA most notably helped shift Grace Digital from an online-only sales platforms, acquiring product placement in more than 3,500 retailers nationwide along the way.

Check out how the full retail sales growth case study: Grace Digital Audio

For additional technology PR information on Grace Digital Audio, please visit

To learn more about Max Borges Agency, the leading technology public relations agency, please visit our Consumer Tech PR Services page.