After building a name in the photography industry, Joby came to MBA for help expanding brand awareness. Before creating any public relations strategies for Joby’s products, MBA re-launched the company’s original products with an intense focus on mainstream consumers. Max Borges Agency then saturated target media outlets such as men’s and women’s lifestyle, travel, geographic, trade and in-flight publications through a series of strategic approaches.

Since working with MBA, Joby has grown 56%, received more than one billion media impressions in 18 months, and has received coverage in virtually every top newspaper in the United States, resulting in dramatically increased sales.

Check out the full traditional and digital media relations case study JOBY Case Study

For additional technology public relations information on Joby, please visit the Joby Media Center.

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