Producing high-end, wireless audio products, Libratone, was looking to reach a targeted demographic of individuals who were already avid purchasers of luxury goods. Seeking to increase brand awareness within this niche market, Max Borges Agency created a targeted Facebook ad campaign to reach consumers interested in luxury brands.
By targeting individuals already immersed in the indulgent lifestyle through strategically placed Facebook advertisements, MBA was able to reach consumers who were more likely to purchase Libratone products. Over the course of four months, Libratone saw a 40% increase in their fan base and overall had a huge success in building a stronger social media presence for the brand.
Check out the full Facebook Advertising Case Study: Libratone
For additional technology PR information on Libratone, please visit the Libratone Media Center
To learn more about Max Borges Agency, the leading tech PR and social media agency, please visit our Social Media Services page.