Despite being one of the world’s largest PC-component manufacturers, MSI Computer experienced very little brand recognition in the United States’ notebook and netbook market. With an importance on building a positive image through increased distribution and sales efforts, MBA aggressively introduced the brand to hundreds of media contacts, incorporating social media strategies and the delivering key information to form a cult-like consumer following.
Since working with MBA, MSI Computer has been the recipient of seven different Editor’s Choice awards, received more than 1,600 media placements resulting in 1.6 billion gross impressions with a comparative advertising value of more than $3 million, a 668% increase in Facebook fans and an increase in digital sales doubling that of previous months.
Check out the full traditional and digital media relations case study: MSI Computer Case Study
For additional technology pr information on MSI Computer, please visit the MSI Media Center.
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