Emerging as a small company with limited public relations experience, Ten One Design wasn’t reaching their fullest sales potential. After developing the world’s first stylus for the iPhone and iPod Touch, Ten One Design saw a negative public response thanks to anti-stylus sentiment and a general lack of knowledge and understanding for the product. Desiring a chance in market perception, Ten One Design brought Max Borges Agency on board.
With improved product messaging, MBA targeted Apple trade publications and established the Ten One stylus as “the solution to various usability issues.” In addition to coverage secured by MBA, Ten One Design ultimately won MacWorld Best of Show 2010, a MacLife Editor’s Choice award and became the featured stylus at checkout lines in Apple stores nationwide. Originally a company with minimal exposure, Ten One Design has grown to see nearly 1,000 placements and 2 billion gross impressions since working with Max Borges Agency.
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