It’s the middle of June and you’re consumed with sunny days, barbeques and weekend trips to the beach. Snowflakes, Christmas carols and Secret Santas are probably the last things on your mind, and that’s understandable. But with over 140 million Americans expected to shop this upcoming holiday season, getting a jumpstart on your shopping list may not be a bad idea, especially if waiting in long lines at the mall and getting up at 4:00am on Black Friday is not your cup of eggnog. And what’s usually on the top of everyone’s must-have holiday wish list? The latest and coolest tech gadgets. So we’re packing our bags and heading to New York City to showcase the latest and greatest in tech from our clients at our second annual Holiday Tech Showcase. Tomorrow, from noon until 7 p.m., we’re taking over Gary’s Loft in Midtown West to showcase more than 100 products (some that haven’t even been announced publicly yet).
“The holiday season can be an incredibly tricky time to buy gadgets,” says Jessica Darrican, account director at Max Borges Agency. “Whether you're buying for yourself or someone you love, every season you have to keep track of new gadgets, accessories and futuristic gizmos being released and prices being cut across many different product categories to get a good deal. If this isn't something you keep your eye on regularly, it can all be overwhelming. Our agency represents more than 80 of the most innovative companies in the tech industry. We've rounded up the best gadgets in the most important categories for this year’s showcase to make shopping the easiest part of your holiday routine.”